COPYWRITING — ZUMBA FITNESS

Writing for the heart-pumping dance fitness brand was a total blast, if not a total workout (work perks: free Zumba classes). I supported marketing, editorial and merchandise through CRM emails, social promotions, monthly newsletters, product apparel, magazine features and more. Here, I strived to make my copy dance because the Zumba voice is upbeat and positive—always encouraging people to lose themselves, be themselves and just have fun. 

My role: marketing and editorial writer