Website content strategy, brand positioning & writing

For Floaat Center, a licensed psychology practice, I helped shape how the business showed up in the world. I worked closely with the founder to clarify their voice, simplify how services were explained, and make the site easier to understand and trust. I also connected the client with a website designer, and together we translated that thinking into a site that felt clear, credible, and human—turning complex clinical offerings into compassionate, accessible language without losing the warmth that matters in mental health care.

My role: Led messaging, structure, and writing for the website, and partnered with the designer and client to bring the site to life.