Social MEDIA STORYTELLING
As social platforms evolved toward video-first engagement, I helped shape JetBlue’s content strategy to meet the moment.
When Facebook introduced native video into the Newsfeed in 2013 and engagement began to shift, I created Wingtip, a recurring video series that tapped into JetBlue crewmembers as credible travel resources. The series positioned JetBlue as both expert and approachable, balancing education with entertainment and reinforcing the brand’s authentic, human tone.
Building on that momentum, I conceptualized and co-produced additional branded content series designed to drive conversation during key travel moments. Let’s Play Airport! used humor to deliver peak-season travel PSAs in a way customers would actually watch and share. Love is Easier in the Air, timed around Valentine’s Day, combined relatable storytelling with targeted audience insight, generating nearly 100K views and 200K impressions on Facebook.
Across series and standalone content, the strategy was consistent: create culturally relevant, personality-driven content that made JetBlue feel present in the feed — not promotional, but participatory.
My role: Project lead, social media strategist, writer, producer
Santa, Scrooge and a gingerbread man walk into an airport. #StopUsIfYouveHeardThisOne #LetsPlayAirport.
Let's Play Airport! The challenge: The security line! The contestants: People you may or may not want to stand behind. What are your tricks for making it swiftly through the security line?
Roads? Still don't need those where we're going. #McFLYing #BackToTheFuture
Read ‘em and LEAP! If your birthday is on 2/29 and you’re traveling with JetBlue today, your flight is on us! #LeapDay
Oscar-Mike-Golf, it’s #NationalAviationDay! #AvGeek
It’s possible you’re just PLANE crazy! #AVGeek #NationalAviationDay
Aisle or window seat? Choose your side. #SeatWars #MayTheFourthBeWithYou #StarWarsDay
In Aruba, it's just easy to just go with the flow!
Women make up 47% of the U.S. labor force, yet less than 3% of all aviation mechanics are women. We believe professionals like Theresa can inspire young women to soar. #FlyLikeAGirl
Flying with us tonight? You won’t miss a minute of #DebateNight at 35K ft. Phew! #FreeTV #FreeFlyFi
The wingspan of a JetBlue Airbus A321 is roughly the length of 26 lightsabers. #MayThe4thBeWithYou #ThePlaneTruth
Plan(et) on your next adventure! Landing in a new destination in 4 light years. #ProximaB
Bermuda bound? Just go with the flow, yo!
Love is in the air. #LetFreedomWing #SCOTUSMarriage #MarriageEquality
Red, orange, yellow, green, JETBLUE, indigo, violet. #NonstopPride
It took JetBlue less than 16 years to fly to 100 cities. But how long does it take a high school speech and debate champion to say them all? #JetBlue100
For a man who always wanted to become a pilot, JetBlue First Officer Adrian Eichhorn didn’t get to solo in an aircraft until he was 29. Now at age 60, he is making a solo trip around the world in his own single-engine aircraft. Follow along with JetBlue on blog.jetblue.com and social as we track Adrian’s journey using #N1733G.
