Some ideas just need the right words

What I do

Hi - I’m Chan (“Chung”)

I shape language for a living.

BY clarifyING what something is to become.

Sometimes that means defining a position.
Sometimes it’s naming the thing that didn’t quite have a name yet.
Sometimes it’s building the story people can stand behind.

I help ideas take shape — and turn them into language that moves people.

If you’re in the middle of something — a launch, a shift, a half-formed idea — let’s get it right.

LET ME HELP LAND YOUR…

Definition

Brand Positioning • Messaging Frameworks • Narrative Direction

Naming

Brand & Product Naming • Taglines • Naming Rationale

Expression

Websites • Campaign Copywriting • Executive Messaging • Culture Storytelling • Manifesto

Activation

Launches • Toolkits • Rollouts • Communications

SEE FULL SCOPE

where you’ve seen my work

  • Brand positioning & naming

  • partnership campaign

  • Employee Experience

  • brand management

  • content strategy

  • brand experience

    Brand activation

  • editorial

  • employee experience

  • culture storytelling

  • Employee Communications

  • branded content

Let’s do this THING

In the middle of something? Let me help you nail that message, name, market, or moment.

Reach out and we’ll be in touch.